“How about all of the people that are on the sideline of the fitness industry? We know that we’re not doing our job because the world, the US, has never been in a more unhealthy place… And I think, as an industry, we need to take ownership of that…
“10% of the world is in fitness. How will we reach the missing 90% that are still sitting on the couch and don’t think that fitness is for them? They have a body, they should be moving. We need to communicate differently to them. We need to figure out how to reach them.”
Kaisa talks with Brad Jensen on The Key Nutrition Podcast about her passion for helping people to just start moving. (Original air date: May 19, 2022)